Please scroll down...
Kindly note: If you are viewing on mobile, some of the TVC videos below may not load.
NIKE CAMPAIGNS
Working on Nike for two years broadened my adaptation skills within the APAC region, but also gave rise to some award winning original and very graphic work...
|
|
|
|
GUINNESS AD CAMPAIGN
What's on your mind? Well for us, the first D&AD Yellow Pencil for Singapore O&M as it happens... and it was for my Art Direction.
|
|
SONY AD CAMPAIGNS
Working with Sony and Sony Ericsson was all about singular ideas delivered with consistently beautiful crafting...
|
|
|
|
|
|
THE ECONOMIST AD CAMPAIGNS
Working on this account for five years meant I produced a large body of work, much of which was award winning and over half of which introduced more than the usual "copy led" format... as you can see.
|
|
|
DOVE AD CAMPAIGNSHaving done numerous campaigns for Unilever over the years, these two DOVE campaigns were perhaps my favourite. They rolled out across the whole of APAC and included all the "classic hallmarks" of a Unilever campaign; it was 360 in nature with KV, TV, Print, POS, Activation, Digital and Social... not to mention highly successful.
|
|
|
|
GRAPHIC EDM & POSTER DESIGN
|
|
|
COMMERCIAL PHOTOGRAPHY & DIGITAL IMAGING
|
|
|
|
|
|
|
|
|
|
|
PERSONAL PHOTOGRAPHY
|
|
|
|
|
BRANDED PRODUCT, LIGHTING & FURNITURE DESIGN
|
|
|
FINE ART & DESIGN: Painting, Sculpting, Designing
Intelligent branding applied via art and design that enables brands to speak in their environments... all created by me.
|
|
|
BRANDING & STRATEGIC POSITIONING
Giving birth to a brand, or even evolving it, in all it's facets and across multiple touch-points is one of my core skills.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
GSK - 3D & Product Design
BRANDED WORK SPACE DESIGN - DENTSU / TULCHAN
|
|
|
|
|
DESIGN & PUBLISHING
The concept, design and production of this successful ESP book was a project that utilised the majority of my skills in strategy, design, production, marketing and promotion. It included a digital component, a member site and on-going promotions.
|
|
CALTEX AD CAMPAIGN
A truly Global campaign, shot in 5 different locations across the planet. Not only did this span the globe, but also every marketing channel from ATL, BTL, POS, OOH, Activation, Digital & Press and all completed inside 9 months.
|
|
|
|
PENGUIN BOOKS AD CAMPAIGN
Demonstrates my Art Direction crafting combined my Copywriting skills.
|
|
|
BBC KNOWLEDGE LAUNCH - ASIA AD CAMPAIGN
|
|
|
|
|
VW NEW BEATLE LAUNCH - SINGAPORE AD CAMPAIGN
|
|
|
EXPEDIA - ASEAN AD CAMPAIGN MASTERS (x20 Developed)
|
|
|
BRANDED F&B DESIGN - Branding, Branded Space Design & Branded FF&E (Note; Much of the furniture, lighting and art is bespoke by me, not sourced from other designers, this is my trademark!)
|
|
|
SK-II CAMPAIGNS
|
|
THE STRIPE COLLECTIVE...
